Rendez-vous deco • 2021
A brand and e-commerce system turning furniture shopping into a warmer, more personal, feel-good experience.
Overview
Rendez-vous Deco had a strong internal culture and a genuine commitment to customer happiness, but the brand and website did not reflect the company behind them. I led the project from workshops and strategic analysis to brand identity, visual language, e-commerce UX/UI, desktop and mobile design, and digital brand expression.
The platform reframed the brand as a “best friend brand” and a “feel good company” — close, joyful, useful, honest, and present when customers need reassurance. This became the foundation for So Happy Together, a warmer and more distinctive e-commerce experience. The work translated the positioning into a complete brand and digital system: logo, patterns, colour, typography, campaign language, social formats, homepage modules, listing pages, product pages, cart, delivery flows, and mobile interfaces.
Role
Brand & Digital Design Director, Brand Strategy Lead, E-commerce Design Lead, Creative Direction
Disciplines
Brand Strategy, Brand Identity, Customer Insight, Verbal Identity, Visual Language, User Experience, Information Architecture, UI Design, Design System
fig. The “Together” symbol was built from furniture-inspired forms arranged as a collective mark — expressing sharing, collaboration, and living together.
The strategy phase revealed the core tension: Rendez-vous Deco had a warm, committed, customer-first culture, but its brand and website felt too neutral to express it.
fig. “So Happy Together” turned the brand’s internal culture into a public promise: a feel-good relationship between people, products, homes, and the team behind the experience.
fig. Colours, patterns, and product-led compositions gave the brand a joyful system able to adapt to a heterogeneous furniture catalogue without losing recognition.
The e-commerce design translated the brand into real shopping flows: homepage storytelling, product discovery, listing filters, product pages, reviews, reassurance blocks, cart, delivery options, and mobile layouts.
fig. Product pages were designed to move beyond basic commerce: they combined product detail, reassurance, storytelling, reviews, delivery information, and related selections to make choice easier and more confident.
“Julien pushed the concept to its absolute limit. There's a lot of brainpower in this work.”
Pierre Leblond — RDV Deco CEO
WHAT CHANGED
The project turned Rendez-vous Deco from a neutral furniture retailer into a more human, colourful, and expressive brand. The identity gave the company a clearer emotional position, while the e-commerce work translated that feeling into practical shopping behaviour.
The site was designed to balance product discovery, reassurance, customer reviews, delivery clarity, editorial storytelling, promotions, and conversion — making the brand feel closer without losing commercial efficiency. The value was not only visual. The project created a brand and digital system that helped the company speak with more personality, organise a large catalogue, and turn customer care into part of the experience.
10+
Brand expressions explored
36+
Responsive screens designed
100%
Brand-to-commerce continuity
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