About

From Ambiguity to Operating Structure

I don’t deliver screens. I build systems companies adopt as their own. These essays explore design as structure, velocity, and leadership inside organizations.

Portrait of Julien Milliès

Creative operator. Structural depth.

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I’m a senior creative with a multidisciplinary background across branding, digital products, and business strategy. For over a decade, I’ve led design and transformation initiatives for companies across four continents—from global firms to ambitious startups.
I work at the intersection of design and technology, blending creative direction with hands-on prototyping and deep strategic thinking. From naming a brand to shaping its digital presence, from writing business proposals to delivering full-scale systems—I’ve done it, end-to-end.

I architect experiences, build prototypes and help define the core of a product or platform. I act as the glue between founders, design, and engineering.

Founding Partner & Creative Director
Skarand • 2019-2025 • France
Built strategic design consultancy from ground up, managing everything from business development to creative direction. Led brand and digital transformation projects for enterprise clients including GE Healthcare (€200K budget), delivering UX systems, design systems, and technical prototypes. Developed deep expertise in client relationship management, strategic positioning, and scalable design processes.

Associate & Design Director
Exoskills • 2016-2019 • France
Helped define agency positioning in digital transformation space. Led design for SAAS solutions, managed cross-functional relationships with senior dev teams. Solo-led Bandai Namco Europe rebrand and digital ecosystem. Won major enterprise contracts including ENGIE renewable energy platform. Developed skills in complex B2B product design and enterprise sales processes.

Head of Digital
Pajama Consulting • 2014-2016 • London, UK
Led digital transformation for global brands including JetBrains international rebrand. Managed design teams across Russia, Germany, Norway. Collaborated with Telenor on B2C product launches across Asia/Europe. Won Webby nominations and Transform Awards. Learned to operate at scale and manage complex stakeholder relationships.

Career Foundation
Various Agencies • 2005-2014 • France
Built design expertise across agencies and consultancies, developing skills in brand strategy, digital products, and client leadership. Progressed from Art Director to Design Director, learning the fundamentals that inform my approach to internal design leadership today.

Transforming brands into operational realities.

Bringing high-level branding and digital design expertise to transform vision into substance, with immediate impact.

250%

Increase in shopping traffic over two years.

400+

Enterprise screens, workflows, and operational interfaces redesigned.

One.

Adaptive creative system flexed across three market territories.

4

Product experience shaped for launch across four markets.

Zero.

Ambiguity removed from a critical healthcare journey built for fast understanding.

3

Brand, services, and asset production aligned into clearer workflows.

Recognised work across brand, product, and systems — delivered across markets, teams, and time.

15+

Years leading complex
branding & digital initiatives

250

Projects delivered across
4 continents and 20+ countries

3

Layers of ownership across
strategy, structure, and execution

Accolades9

01 / 09

Julien instinctively knew what to do. He understood our line of work so fast it's scary.

Mathieu Prade — Connexit CEO

After a decade working together, I’ve seen Julien continually push beyond expectations, especially in new territory.

David Holly — WLW Future Founder & CEO

Thank you for consistently delivering high quality Design under tight deadlines.

Marie-Georgy Lac — ISKN Senior Product Marketing Manager

The design work consistently accounted for real development constraints and execution.

Pierre Klein — Technical Lead & Associate

One of the most thoughtful and thorough design professionals I’ve worked with.

Ann Oreshnikova — Jetbrains Marketing Director

Julien pushed the concept to its absolute limit. There's a lot of brainpower in this work.

Pierre Leblond — RDV Deco CEO

The new positioning reframed everything. After the initial surprise, it felt impossible to imagine the brand any other way

Dominique Durand — Carré Blanc CEO

The brand and the sites are magnetic. Companies began reaching out on their own — something that had never happened before.

OMDA — A Board Member

This is the first time I’ve felt fully understood creatively.

Mavic — Head of Brand

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