Bandai Namco • 2016
A strategic rebrand and multi-platform digital system repositioning Bandai Namco from gaming publisher to entertainment ecosystem
Overview
Bandai Namco (Europe) was expanding beyond a publisher-led perception into a broader entertainment ecosystem. The challenge was to create a brand and digital language capable of carrying that shift across multiple platforms, services, and user journeys.
I led the brand identity and UX/UI direction across four connected digital products, including a hub, e-commerce platform, and video experience. The work covered service branding, interface design, iconography, visual language, and styleguide development.The result was a coherent system designed to make each platform feel distinct in purpose, but unified under one clear entertainment brand.
Role
Brand & Digital Design Lead, Creative Direction, UX/UI Direction, Visual System Design
Disciplines
Brand Identity, Service Branding & Naming, UX Strategy, UI Design, Digital Platforms, E-commerce, Video Platform Design, Icon Design, Styleguide Development
Brand Essentials
Bringing high-level branding and digital design expertise to transform vision into substance, with immediate impact.
Service Branding
Ahead of EA’s Investor Day, the company was ready to unveil its bold new mission and vision—signaling its evolution from a gaming publisher to a modern entertainment company.
Implement into universes
Bringing high-level branding and digital design expertise to transform vision into substance, with immediate impact.
UI & Digital Expression
Bringing high-level branding and digital design expertise to transform vision into substance, with immediate impact.
“One of the most thoughtful and thorough design professionals I’ve worked with.”
Anthony Macare — Digital Business Unit Director
KEY SIGNALS
4
platforms designed
1
brand ecosystem
1
Service naming system
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