OMDA • 2024
A corporate website translating OMDA’s new identity into a clear, scalable digital presence for healthcare software.
Overview
OMDA had a strong new identity, but needed a corporate website capable of translating it into a complete digital presence. As a freelance designer, I turned the brand into website screens, digital expressions, product pages, editorial formats, corporate content, and reusable visual patterns.
I was not responsible for the core identity, UX, or wireframes. My role was to understand the creative intention behind the brand and bring it to life across real digital touchpoints. The result was a polished corporate website and digital brand language supporting OMDA’s healthcare software ecosystem, from solutions and stories to support, careers, and investor communication.
Role
Digital Design Lead, Corporate Website Design, Digital Brand Translation, UX Consulting
Disciplines
Corporate Website Design, Digital Brand Expression, Art Direction, Editorial Design, Visual System Extension, UI Design
fig. The project focused on digital translation: taking an existing identity and extending it into real website behaviour, page structures, visual hierarchy, content modules, and product communication.
The success of the work was not in reinventing the brand, but in understanding its creative intention and making it feel alive across digital touchpoints.
WHAT CHANGED
The work transformed a static identity into a functioning digital language. The brand became more than a logo and visual direction: it gained rhythm, hierarchy, page behaviour, content structures, and reusable expressions across a full corporate website.
The value was in translation — understanding the identity deeply enough to preserve its intention while making it work across product communication, editorial content, corporate information, and healthcare software messaging.
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